How to start a per head sports betting site
More and more people are getting interested in the online gambling sector. As the selector booms and clients flock in their droves, entrepreneurs are keen to get a slice of the action. But the idea of setting up a per head sports betting site can be a bit daunting. Compliance, legal matters, marketing, demographics, and of course, what platform you will use, are just some of the things you have to consider.
But don’t panic, rentasportsbook.com has put together a handy step-by-step guide to launching your very own online bookies!
Decide what services you want to offer
If you’re new to the game, it can be overwhelming trying to figure out which services you should offer. Do you want to be a per head sports betting site or offer a wide range of choices? This decision should be taken carefully while considering factors like where you are based and who your target audience are. For example, it’s no good offering only soccer betting to people who don’t follow soccer.
Discover who your target demographic is (where they live, what age, sex, interests) and cultivate a portfolio of services that caters to them. This can include all variations of sports betting, event betting, fantasy sports betting, and eSports betting. You can also opt for a per head casino, per head live casino, bingo, live betting, and in-game dynamic live betting as well through rentasportsbook.com.
Be sure to have a clear idea of what you will offer before you move to the next step!
Figure out where you will be based
If you’re based in Costa Rica, you don’t need a license for your per head sports betting site. But if you are in other jurisdictions, you might need one. Which jurisdiction you’ll be located in will impact a lot of your operational matters. This includes corporate structuring, tax and fiscal matters, compliance, reporting, and audits.
It may even impact who you can offer you per head sports betting services to. Bearing this in mind, make sure you make a decision before you proceed. If in doubt, you can contact us via live chat at rentasportsbook.com. There we can give you some guidance, based on our years of experience in the sector.
Decide on a location where you will operate from and make sure you are aware of any legal obligations before you proceed!
Know your per head sports betting site target audience
A big part of running a successful per head sports betting site is understanding your audience. Once you understand them, you can know what products they want. By now, you’ve already figured out where they are located, and what betting they enjoy, but there are other things you need to know as well. For example, how old are they? What websites do they use to read the sports or general news? What social media platforms do they use? Which groups and forums are they members of? What other forms of entertainment do they like? What other kinds of gambling do they like?
Questions like this will not only help you to better tailor your offerings, branding, and platform, but it will also help you with advertising. By knowing this information, you can place adverts on sites they visit, hang out in groups and forums where they will be, and take other steps to grow your business. It can also give you a competitive edge over competitors. This will allow you to decide products you can offer them in the future.
Partner with a professional per head bookie
So you’ve done the legwork, the research, and made a few big decisions. Now it’s time to get the ball rolling. At this stage, you have two options; a) Hire a design and software team to set up a website, design betting software, incorporate betting programmes, integrate payments, or, b) partner with a professional per head sports betting site. Rentasportsbook.com offers a ready-to-launch service, including payment methods like Bitcoin.
Our design team will incorporate your name, branding, and logo into our website template. Then you’re pretty much ready to go. We provide all of the backend betting support and systems for you to start taking bets from clients immediately. Users can create accounts, log in, deposit, bet, and withdraw in an instant, saving significant amounts of time and money. You just pay a per head fee for each active user, meaning you retain control over your outgoings each week.
This is by far the simplest and most cost-effective option. You retain full control over operations and can manage all activity through our mobile bookie software, or browser.
Network and market your per head sports betting site
You’re almost there! With your website and betting platform up and ready, it’s almost time to go live. Now is the time to drum up excitement about your per head sports betting site. Any marketing efforts should be initiated including web adverts, social media, content writing, affiliate, and of course any bonuses or other incentives you plan to offer. Reach out to your network, make more contacts, and drive people to your site, cash in hand, and ready to bet!
Remember, marketing and networking is a continuous process and you need to designate time to continually replenishing and developing your client base.
Go live!
The only thing left to do now is to Go Live! Then you can start accepting bets on your per head sports betting site!
Remember, rentasportsbook.com is here to help and support you every step of the way!
If opening your own per head sports betting site sounds like something you want to do, contact us for a quote. Alternatively, you can head to our live chat to find out more and chat with our friendly online bookie experts!
