If you have a dream of being an online bookie but know nothing about online gambling, you will likely fall at the first hurdle. The first step of becoming a per head online sportsbook operator is not getting bookie software, it’s making sure you know the market inside out to be a proper bookie.
Here are some questions to ask yourself be a proper bookie:
- What’s the betting market worth in your area, or target audience area in the next year, 5 years, 10 years?
- Who are your biggest competitors? What are they doing well? What are they doing not so well?
- Which options and events are hot right now? What is expected to be hot in the next year or two years?
- Are there any niches in the market that are currently not being served? If so what are they, and can you fill them?
- How are you going to target your audience?
- What trends are happening in the betting sector right now?
These are just a few examples that can help you understand the business and where you fit in. Online gambling and sports betting is an enormous, lucrative but also very competitive market. Knowing as much as possible about it before you dive right in, is essential to your success.
Don’t worry if you aren’t an expert, or you need pointing in the right direction. Drop us a line and we will happily help you out!
Once you’ve decided to launch your online sportsbook, you need to get some bookie software. The best and most obvious option for entrepreneurs is pay-per-head software. With our out-of-the-box and fully customizable service, you get your own, branded website. This comes complete with a fully functional sports betting platform ready for your customers to use.
This software also gives you full control and oversight of the entire operation at any moment with our exclusive mobile-based dashboard. You can see who is wagering what, and where, and pull off customizable reports whenever you need them. This PPH bookie software also comes with built-in assistance from our highly experienced team, all for one fixed fee per head. This model is great because you always know that you’re paying a set amount based on how many clients you have, rather than a percentage that can fluctuate, leading to uncertainty.
Other benefits of bookie software include a professional platform for clients. You don’t need to spend thousands on software designers and graphic designers to create your bookie site, as we have already done all of the work. You can work with our team to customize the template, and you can be up and running in no time at all, and without a big design bill to pay.
Onboarding with our per head software saves you time, money, effort, and gives you flexibility, a professional image, control, security, and peace of mind. What more could you want?
Nurture your client base
Some bookies already have a client base of friends and family, others may be starting out fresh. Either way, growing and nurturing your client base is something you need to do constantly. It’s a good idea to start your bookie business with customers you already know and have a relationship with. You can then ask them for referrals (with a reward of course) and engage them in spreading the word.
Additionally, you need to make a presence for yourself on various platforms, forums, and social media networks. Pick spaces where conversations about betting or sports are taking place. Insert yourself into the dialogue, position yourself as an expert, and then when the time is right, bring them to your bookie site. This can also be done in the offline world, but when posting on the internet and engaging smooth network marketing techniques, you can enjoy wider success.
Once you have their custom, you have to keep it. This can be done through offering rewards, incentives, prizes, bonuses, and one-off special odds. Keep them coming back for more and make sure they are telling all their friends about you!
Stay compliant to be a Proper Bookie
Once you lose the trust of a client, it’s almost impossible to get it back. In the competitive bookie sector, one slip up, and the word will spread like wildfire. Ensure you put the safety and security of your clients first and comply with all requirements. First of all, you want to make sure your bookie software is compliant and secure. It should be encrypted, use proper authentication methods, and keep your client data safe.
The rentasportsbook.com bookie software is fully encrypted and pseudonymous. This means we don’t see or store your client’s data. Rather we only have access to the login pseudonym that they choose. This adds a layer of security and privacy for your client base.
Offer more options
When onboarding your bookie software, don’t just leave it in a sportsbook! Rentasportsbook.com also offers online casino games, horse betting software, and even live casinos. These are great options to include in your platform. They lead to clients spending more time on the site, spending more, and remaining loyal.
If they can satiate all their gambling needs in one place, there’s no need for them to look elsewhere! The best thing is, we offer all these addons at no extra charge, except for live casinos. Offer your bettors a “one-stop-shop” for their entertainment needs and watch your business thrive.
Setting up your online sportsbook can take quite a bit of work. But getting your pay-per-head bookie software working is perhaps the easiest part. We are happy to answer all of your questions and provide you with any information you need. If you decide to go for it, we can have your account live in as little as 10 minutes. Don’t waste any more time, get in touch today!
